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The 7 types of motivation

  • What drives them?
  • What demotivates them?
  • What stress reactions do they have?

How do you measure motivation?

Motivation is one of the most crucial, performance and well-being parameters. And motivation is about, among other things, how stimulated you are. But as in so many other contexts, there are of course also different preferences, approaches, mindsets and behaviors when we talk about motivation. We are not all the same here either.

We operate with 7 different basic types within motivation. More than 25 years of research and hard work by anthropologist and color researcher Lars Steen Larsen, is behind the mapping of the 7 motivation types. How do they think, which tasks do they prefer, what is their primary behavior and how are they affected by and act under stress?

If you want to know more, watch our film about the 7 types of motivation and learn more about yourself, your colleagues and employees and how you create high engagement through strong motivation, ownership and well-being.

Remember, it is always the motivated people who change the world.

Enjoy.

Initiators

What drives Initiators?

Initiators are driven primarily by performance and competition. They make themselves known when it comes to action, performance and when it comes to creating results. Clear results and preferably measurable results. It is the effort and performance itself that leads to a good or even unsurpassed result that turns on an initiator. The fact that they have ensured, obtained or trumped a result that is clear to everyone.

What demotivates initiators?

Not winning or not achieving what they set out to do. Not being the decision maker. Having to wait for others and act according to their agenda. Being slowed down in their process by restrictions, administrative matters, rules, etc. Rules and guidelines are ok as long as they speed up a process and don't fix it or delay it.

Stress reactions

In stressful situations, they are often poor listeners and they push and overhear others. This can result in poor decisions that are not well thought out. This is due to the stress impact on the initiator over a longer period of time. Initiators are resilient to stress – even stress impact over a longer period of time, but ultimately the stress can end up in a feeling of being burned out.

Watch video about the initiator

Idealists

What drives Idealists?

This type is driven by doing things because it makes sense for the whole or for themselves. They can see things in the “big picture” and are good at perspective. They rarely compromise on their ideals and values. They like to achieve something and set high goals for themselves. Idealists are always characterized by high ethics and kindness. They want to help others and their compassion is easily activated.

What Demotivates Idealists?

Idealists are demotivated by poor morals and ethics in others and in themselves. They always try to make their case to others and can come across as moralizing or preachy. They are demotivated when they cannot help (someone else) and if the person they are helping does not experience progress.

Stress reactions

Idealists handle stress well, as they are set on fighting for what is good – fighting for a better world, etc. They expect some resistance from their surroundings and rarely give in. When experiencing stress, they may attack the mistakes and low morale of other people.

Watch video about The Idealist

Innovators

What drives Innovators?

The innovative thinker is motivated by new thinking, variance, flexibility, but most of all by freedom. He or she cannot stand stagnation or idleness. What motivates him or her is to do something new. To do “something” well, better or easier. They always have a new way of solving tasks. The innovative thinker is good at thinking innovatively and has a good intuition. They are rarely concrete in their thinking and do not know the answer or solution to their idea. Despite this, they are long-term in their innovations. They know that it can take a long time before an idea becomes reality.

What Demotivates Innovative Thinkers?

Routines at work and controlling behavior from others. This limits the New Thinker's sense of freedom. The New Thinker never controls others and gives a great deal of freedom to his surroundings. This may seem like indifference to other types.

Stress reactions

The innovative thinker becomes volatile and evasive in stressful situations. They become vulnerable to puzzling questions or outright criticism of, for example, an idea they have been given.

Watch video about the New Thinker

Guardians

What drives Guardians?

Guardians like to ensure that rules and agreements are strictly followed. They see it as their job to ensure this and are not afraid to conflict with others or become unpopular to achieve this. They seek out situations where they can rule over others and/or control the behavior of others. They themselves are very obedient to authority figures. Guardians are formal and have great control over their own emotions.

What demotivates Guardians?

When guidelines are not followed, the Guardian becomes demotivated.

Stress reactions

They can withstand a lot of stress and fight a lonely battle when things are difficult. They dramatize when they are stressed and can get upset in front of others when they see small things.

Watch video about the Guardian

Philosophers/Strategists

What drives Philosophers/Strategists?

Philosophers/Strategists are extroverted and curious in their behavior, but more introverted and reflective in their thinking. They are motivated by pursuing their natural curiosity by constantly acquiring new knowledge. This can be through education, through networking and by talking and discussing often and a lot with others. They are driven by using their knowledge to solve tasks, conflicts or to “set the right team”.

What demotivates Philosophers/Strategists?

Philosophers/Strategists are demotivated by lack of progress in, for example, a work process or a discussion that is stalling. They will experience a decreasing level of motivation in a work environment where there is no room for reflection and sparring or where further education is not possible or sufficient (seen through the eyes of the Philosopher/Strategist).

Stress reactions

Small things suddenly become big and overwhelming. The philosopher/strategist ponders in secret and can in some cases compensate for the emotional strain by eating or drinking too much.

Watch video about The Philosopher/Strategist

Humanists

What drives Humanists?

The humanist is at his or her best when everyone around him or her is doing well. They are good at most forms of collaboration as they have the ability to get others to, for example, get involved and contribute positively to the whole. In return, they also expect others to provide the same care for him or her.

What demotivates Humanists?

The humanist becomes demotivated by not being involved in both professional and social activities. Being isolated from the community is something that causes his or her motivation to drop. He or she does not like to let others down or to be let down himself.

Stress reactions

Humanists are relatively easily affected by stress because their high level of loyalty to their employers makes it difficult for them to speak up. They develop feelings of guilt because they do not perform well enough and have thereby let others down. A counterbalance to this can be if they are also high on initiative. In this way, the relatively high self-esteem will alleviate the feelings of guilt.

Watch a video about The Humanist

Technicians/Administrators

What does the Technician/Administrator do?

They are driven by doing things right the first time. To be precise with everything they do. This is to ensure a safe and predictable process towards, for example, a goal. Technicians/Administrators like to build systems that they and others can follow. The systems must make sense and be based on solid data obtained from extensive analysis. The systems enable Technicians/Administrators to keep track of things and have an overview. This gives them a feeling of having a significant status for the people they surround themselves with.

What demotivates the Technician/Administrators?

If the system does not work, Technicians/Administrators are demotivated. They work hard anyway and have difficulty adjusting even though this could remedy the situation. Changes are difficult because they cannot be planned very well and it has a direct demotivating effect on Technicians/Administrators. Having to wait for others is another point that has a demotivating effect on this type.

Stress reactions

Technicians/Administrators are the type who can handle the most stress. They become stubborn when faced with resistance and continue their journey unwaveringly. They do not deviate and fight on. Their blinders prevent them from seeing inevitable and sometimes necessary changes in their environment, which often require a new way of thinking.

Watch video about Technicians/Administrators